Squarespace vs Wix
Last updated July 2026
Squarespace
Beautiful design-first website builder with strong e-commerce
Advantages
- Best template designs in the category, consistently professional look
- All plans include hosting, SSL, and 24/7 support
- Fluid Engine editor gives more layout control than earlier versions
- Strong e-commerce with product sales, subscriptions, and appointments
- Included domain for the first year
Drawbacks
- Fewer templates than Wix (200+ vs 900+)
- Less flexible than Wix for pixel-perfect edits
- App marketplace is smaller than Wix's
Wix
Website builder with maximum flexibility and 900+ templates
Advantages
- 900+ templates covering nearly every industry
- Most flexible drag-and-drop editor, pixel-level control
- Wix ADI generates a full site from a few questions
- 500+ app marketplace with more third-party extensions
- Free plan available (with Wix branding and ads)
Drawbacks
- Cannot switch templates after publishing (unlike Squarespace)
- Free plan has ads and a Wix subdomain
- Design quality varies wildly by template
- SEO historically weaker than Squarespace (improved but still trails)
Squarespace and Wix are the two biggest all-in-one website builders. Squarespace wins on template design and consistency; Wix wins on flexibility and its more powerful editor. E-commerce, blogging, and ease-of-use are the real deciders.
Feature Comparison
| Feature | Squarespace | Wix |
|---|---|---|
| Starting Price | $16/mo (Personal) annual billing | Free tier; paid Light $17/mo |
| Templates | 200+ professionally designed | 900+ templates across categories |
| Editor | Fluid Engine, drag-and-drop with grid guides | Drag-and-drop with pixel-level control |
| E-commerce | All plans; advanced on Commerce plans | Wix Stores on Core plans and above |
| Blogging | Full-featured with categories, tags, RSS | Built-in with categories, tags, RSS |
| App Marketplace | 100+ extensions | 500+ apps in App Market |
| SEO Features | Solid built-in SEO; sitemap, meta tags | Wix SEO Wiz + built-in tools; historically weaker |
| Customer Support | 24/7 email + live chat during business hours | 24/7 support with callback |
Squarespace Wins
Squarespace wins for most users because its design defaults produce a more professional-looking site with less effort.
Squarespace's smaller template library is a strength, not a weakness, every template is production-quality, and its consistent design system means you can't accidentally build something ugly. Wix wins if you have a specific vision that requires pixel-level control, or if you need one of the industry-specific templates Squarespace doesn't offer. For most creators and small businesses, Squarespace produces the better outcome.
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