CrunchWize / Insurance

Bestow vs New York Life

Last updated July 2026

Bestow

Term life in under 10 minutes, no medical exam

7/10
PricingAbout $15-$35/mo for $500K, 20-yr term (healthy 35-yr-old)

Advantages

  • Fully online application in under 10 minutes with instant decision
  • No medical exam required for the vast majority of applicants
  • Term coverage from $50,000 to $1.5 million
  • Simple, single-product focus means less upsell noise
  • Backed by North American Company for Life & Health (A+ AM Best rating)

Drawbacks

  • Only sells 10, 15, 20, 25, and 30-year term, no permanent options
  • Face amounts capped at $1.5M, high earners often need more
  • No option to adjust coverage after issue; policy is static
  • Age cap of 60 keeps older applicants from qualifying

New York Life

The oldest and largest mutual life insurer in the U.S.

9/10
PricingTerm about $32-$55/mo; whole life about $500+/mo for $500K

Advantages

  • Top-tier ratings from all four agencies (A++, AAA, AAA, Aaa)
  • 6.00% dividend scale declared for 2026 (largest dividend payout in the industry)
  • Very broad product line, including custom whole life designs
  • Agent network of over 12,000 licensed representatives

Drawbacks

  • Term pricing higher than direct-to-consumer carriers
  • Sold through captive agents only
  • Digital experience lags Northwestern Mutual

Bestow and New York Life both play in life insurance, but they're aimed at different buyers. Bestow is built for younger buyers who want simple, affordable term life without medical exams. New York Life is built for whole life buyers prioritizing the largest total dividend payout in the industry. Which one fits depends on which of those descriptions sounds more like you.

Feature Comparison

FeatureBestowNew York Life
Carrier Ratings--A++ (AM Best), AAA (S&P), AAA (Fitch), Aaa (Moody's)
2026 Dividend Rate--6.00% dividend rate declared
Product Lineup--Term, whole, universal, variable, disability, annuities
Distribution--Captive agents
Whole Life Pricing--About $500-$700/mo, $500K face, healthy 35-yr-old
Conversion Options--Convertible term policies available
Planning Services--Financial planning through agents
Product TypeTerm life only (10, 15, 20, 25, 30 yr)--
Maximum Coverage$1.5M--
Application TimeUnder 10 minutes; instant decision--
UnderwriterNorth American Company for Life & Health--
Medical ExamNo exam for eligible applicants--
Issue Ages18-60--
Adjustable CoverageNo, coverage is fixed at issue--
Riders IncludedAccelerated death benefit standard--
Client Portal--Solid; less feature-rich than Northwestern Mutual
Our Verdict

New York Life Wins

New York Life takes it overall (9/10 vs 7/10), but Bestow is still the sharper pick for younger buyers who want simple, affordable term life without medical exams.

New York Life's standout strength: Top-tier ratings from all four agencies (A++, AAA, AAA, Aaa). Its biggest drawback (term pricing higher than direct-to-consumer carriers) is easier to live with than Bestow's (only sells 10, 15, 20, 25, and 30-year term, no permanent options). Bestow isn't out of the running though — its own standout strength is fully online application in under 10 minutes with instant decision. If you fit the profile of younger buyers who want simple, affordable term life without medical exams, that alone can flip the decision.

Bestow is best forYounger buyers who want simple, affordable term life without medical exams
New York Life is best forWhole life buyers prioritizing the largest total dividend payout in the industry